Privacy policy

MISS TONI LEE — PRIVACY POLICY

Last updated: 17 September 2026

Welcome to Miss Toni Lee.

We respect your privacy and are committed to handling your personal information responsibly. This Privacy Policy explains what information we collect when you visit our website, purchase our products, subscribe to our marketing, contact us, or otherwise interact with the Miss Toni Lee online store.

1. ABOUT MISS TONI LEE

Brand: Miss Toni Lee
Website: http://www.misstonilee.au

In this Privacy Policy, “Miss Toni Lee”, “we”, “us” and “our” refers to the business operating the Miss Toni Lee online store.

2. INFORMATION WE COLLECT

Depending on how you interact with our store, we may collect:

Personal information

This may include:

Full name
Email address
Billing information
Delivery address where applicable
Phone number
Account information
Order history
Products purchased
Customer service enquiries
Information you provide when contacting us
Information you provide when subscribing to marketing

Technical information

When you visit our website, information may also be collected automatically, including:

IP address
Browser type
Device type
Operating system
Pages viewed
Website interactions
Referring website
Approximate location information derived from technical data
Cookies and similar technologies
Shopping-cart and checkout activity

We aim to collect information that is reasonably necessary for operating our business and providing our products and services.

3. HOW WE COLLECT INFORMATION

We may collect information:

When you purchase a product.
When you create an account.
When you subscribe to our mailing list.
When you contact us.
When you complete a form.
When you interact with our website.
Through Shopify’s checkout and customer-account systems.
Through cookies and similar technologies.
Through third-party applications or services connected to our Shopify store.

Shopify provides merchants with privacy settings covering matters such as cookie banners, marketing preferences, analytics and customer-data handling.

4. WHY WE COLLECT YOUR INFORMATION

We may collect, hold, use and disclose personal information to:

Process and fulfil orders.
Provide digital downloads.
Send purchase confirmations.
Deliver products and services.
Respond to customer enquiries.
Provide customer support.
Process refunds where applicable.
Maintain customer records.
Prevent fraud and misuse.
Operate and improve our website.
Improve our products and services.
Analyse website performance.
Understand customer preferences.
Send marketing communications where permitted and where you have provided the appropriate consent or otherwise where permitted by law.
Administer competitions, promotions or giveaways.
Comply with legal and regulatory obligations.
Protect our business, customers and website.

5. DIGITAL PRODUCTS

Miss Toni Lee primarily sells digital products such as:

Queensland camping planners
4WD planners
Travel planners
Camping guides
Maps
Checklists
Activity packs
Travel journals
Directories
Itineraries
Downloadable templates

When you purchase a digital product, we may use your name and email address to process the transaction and provide access to your purchased product.

We may retain transaction information for accounting, customer-service, legal and business-record purposes.

6. SHOPIFY

Our online store is operated using Shopify.

Shopify provides ecommerce infrastructure including website, checkout, order-management and related services.

Shopify may process personal information relating to customers who interact with Shopify-powered stores. Shopify states that information may be processed internationally, including in the United States and other countries, depending on the services involved.

Shopify also provides merchants with customer privacy controls, including privacy policies, cookie banners and data-sharing controls.

Shopify’s own privacy practices are governed by its own privacy policy.

Shopify Privacy Policy⁠

7. PAYMENT INFORMATION

Payments may be processed through Shopify and third-party payment providers available through our store.

We generally do not need to directly store your complete payment-card details.

Payment providers may collect and process information necessary to process your transaction, prevent fraud and comply with financial and legal requirements.

Their own privacy policies may apply to information they process.

8. COOKIES & TRACKING TECHNOLOGIES

Our website may use cookies, pixels and similar technologies.

These technologies may help us:

Keep products in your shopping cart.
Remember preferences.
Understand how visitors use our website.
Measure website performance.
Improve the customer experience.
Analyse marketing campaigns.
Provide relevant advertising where applicable.
Detect fraud and protect the website.

Shopify supports cookie-consent and customer-privacy settings that can control certain non-essential data collection and tracking depending on the visitor’s location and the store’s configuration.

You can also adjust cookie settings through your browser.

9. MARKETING COMMUNICATIONS

If you subscribe to our marketing communications, we may send you:

New product announcements
Travel inspiration
Camping and 4WD content
Promotions
Special offers
New planner releases
Competitions or giveaways
Other Miss Toni Lee news

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

We will not use your email address for unrelated marketing purposes without an appropriate basis to do so.

10. WHO WE MAY SHARE INFORMATION WITH

We may disclose personal information where reasonably necessary to operate our business.

This may include sharing information with:

Shopify
Payment providers
Digital-download providers
Email marketing providers
Website and analytics providers
Customer-support providers
IT and technology providers
Professional advisers
Accountants
Legal advisers
Government authorities where legally required
Service providers that help us operate our business

We do not sell your personal information simply as a source of revenue.

Where third-party services are used, their own privacy policies may also apply.

11. OVERSEAS DISCLOSURE

Some service providers we use may process or store information outside Australia.

For example, Shopify states that personal information may be transferred internationally, including to the United States, and Shopify’s data-processing documentation identifies international processing involving locations including Canada and Singapore, depending on the services involved.

Other third-party providers connected to our store may also operate internationally.

The countries involved may change as our technology providers and services change.

Where applicable, we will take reasonable steps to handle international disclosures in accordance with applicable privacy laws.

12. DATA SECURITY

We take reasonable steps to protect personal information against:

Loss
Misuse
Unauthorised access
Unauthorised disclosure
Unauthorised alteration
Destruction

However, no online system can be guaranteed to be completely secure.

We encourage customers to use strong passwords and avoid sharing account or login information with others.

13. HOW LONG WE KEEP INFORMATION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

Processing orders
Providing customer service
Maintaining business records
Accounting and tax requirements
Resolving disputes
Preventing fraud
Complying with legal obligations

When information is no longer reasonably required, we may delete, destroy or de-identify it, subject to applicable legal and record-keeping requirements.

14. ACCESSING YOUR INFORMATION

You may contact us to request access to personal information we hold about you.

You can reach out via the Contact Us Page.

We may need to verify your identity before providing access.

There may be circumstances where access is restricted or refused where permitted or required by law.

15. CORRECTING YOUR INFORMATION

If you believe information we hold about you is inaccurate, incomplete or out of date, you can ask us to correct it.

Please get in touch via the Contact Us Page

We will take reasonable steps to correct information where appropriate.

16. DELETING YOUR INFORMATION

You may ask us to delete personal information we hold about you.

Where we are not legally required to retain the information, we will consider your request and delete or de-identify information where appropriate.

Some information may need to be retained for tax, accounting, fraud prevention, dispute resolution or other legal purposes.

17. PRIVACY COMPLAINTS

If you believe we have mishandled your personal information, please contact us first.

Privacy contact:
Miss Toni Lee via the Contact Us Page

Please provide:

Your name
Contact details
Details of your concern
Relevant order or correspondence information
What outcome you are seeking

We will review your complaint and respond within a reasonable period.

The OAIC recommends that organisations have a clear process for privacy complaints and explains that APP entities must provide a way for individuals to complain about privacy breaches and explain how complaints will be handled.

18. OFFICE OF THE AUSTRALIAN INFORMATION COMMISSIONER

If you are not satisfied with our response, or you believe your privacy complaint has not been appropriately resolved, you may be able to contact the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner⁠

19. CHILDREN’S PRIVACY

Our store is not specifically directed at collecting personal information from children.

Some Miss Toni Lee products may contain children’s travel activities, colouring pages, journals or activity resources. These products are intended to be purchased or accessed by parents, guardians or other responsible adults.

We do not knowingly request unnecessary personal information from children.

If you believe a child has provided personal information to us, please contact us so we can review the information and take appropriate action.

20. THIRD-PARTY WEBSITES

Our website or products may contain links to third-party websites, including:

Camping websites
Hipcamp
Tourism websites
National park websites
Booking websites
Government websites
Social media platforms
Other travel businesses

When you leave our website, the third party’s own privacy policy applies.

We are not responsible for the privacy practices of third-party websites.

21. SOCIAL MEDIA

Miss Toni Lee may operate social-media accounts and may include links to platforms such as Instagram, TikTok, Facebook, YouTube, Pinterest or ETSY.

Interactions with those platforms are subject to the privacy policies of the relevant platform.

22. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy when our business, technology, services or privacy practices change.

We will update the “Last updated” date at the top of this policy.

23. CONTACT US

If you have questions about this Privacy Policy or how we handle your information: